Why I started Goodnick

Meet Rob, The Healthy Ageing Expert

Hi, I'm Rob. I'm the Founder of Goodnick and I'm on a mission help people over 60 slow down ageing & have the highest quality of life possible

Robert McAvoy Founder Goodnick | Goodnick

How it all started…

It all started during the 2021 lockdowns.  I moved back home to my parents and noticed that whilst they weren't getting any younger, they also weren't doing much to ward off "old age".



With both of them in their mid-60's, grandchildren on the way, and a lot of retirement years ahead, I started thinking, what could we do to help them offset ageing so they can live their best lives well into the future?

Number one cause of ageing…

Now, old age comes in many shapes and sizes, but as we started researching, we discovered something very interesting that up until recently, no one was really talking about. It affects literally every human on the planet, and is the number one cause of ageing

Any guesses to what it is?

It’s age-related muscle loss, and the severe impact it has on us the older we get.

In fact, most people in their 60s will lose over 30% of their muscle mass, significantly speeding up the ageing process. With this in mind, Goodnick was born.

Robert McAvoy Founder Goodnick | GoodnickRobert McAvoy Founder Goodnick | Goodnick

From World Class Trainer to Healthy Ageing Expert

Having spent the last 15 years as one of the UK's leading personal trainer, training top performers from Olympic athletes and BAFTA Award winning actors to Grammy Award winning singers, Robert immersed himself in breakthrough research around physical ageing and developed a specialised programme that could radically improve the physical abilities of the over-60s.

That programme, now called Goodnick, is at the heart of how we transform the physical abilities of thousands of over 60's around the UK.