Welcome to Goodnick.
We’re a health movement for women over 60 who want to live, age and thrive on their own terms.
We’re here to help you build a body as willing as your mind is wishing – so you can keep doing the things you love, with freedom and confidence.
We’re not here to shout at you or sell you quick fixes. We’re here with structure, support and science that actually works. The Goodnick way is rooted in care, backed by doctors and fuelled by community.
What we believe
You can’t stop getting older, but you can take control of how you feel. With just four 20-minute sessions a week, our Age Smarter™ programme builds the strength, energy and independence to keep you doing what you love.
We’re not about chasing youth – we’re about embracing life, exactly as you are. Because getting older shouldn’t mean giving things up. It should mean being more you than ever.
Why we started
Inspired by our mothers’ resilience, Goodnick provides the expert guidance and support they deserve, by empowering every woman over 60 to face ageing with strength, embrace getting older with confidence, and live life on her terms.
We’ve heard it too many times: society makes older women feel invisible. We’re here to change that. Goodnick exists so you can move through life with strength, style and spark. Without the clichés.
Meet the Team
We’re a tight-knit bunch of experts, optimists and big believers in what’s possible. Get to know us:
Robert McAvoy
Founder & Programme Director
Founder & Programme Director and your biggest cheerleader. Rob brings the energy, structure and a healthy dose of cheek. He’s been helping women feel stronger, fitter and more confident for over a decade.
Dr Dan Reardon
Our in house doctor and medical advisor
Dr. Dan makes sure everything we do is grounded in real science and real care. You’ll see him popping up with expert advice to give you no nonsense, fluff free tips to help you age smarter.
Emma Goodman-Horne
Head Coach
Emma brings her warmth and energy to every Goodnick class, making them personal and fun. Her clear guidance will keep you motivated, safe, and make exercise enjoyable, for once! Loved by our members, Emma’s trusted support and down to earth style will help you make steady progress.

What’s next?
Goodnick is growing, fast. We aim to be essential to the lives of hundreds of thousands of women around the world who want to stay strong, active and independent as they get older.
Ready to embrace ageing with the strength and confidence you deserve?
Join Goodnick’s community to stay strong, feel supported, and live life on your terms.