Welcome to Goodnick.
We’re a health movement for women over 60 who want to live, age and thrive on their own terms.
We’re here to help you build a body as willing as your mind is wishing – so you can keep doing the things you love, with freedom and confidence.
We’re not here to shout at you or sell you quick fixes. We’re here with structure, support and science that actually works. The Goodnick way is rooted in care, backed by doctors and fuelled by community.
What we believe
You can’t stop getting older, but you can take control of how you feel. With just four 20-minute sessions a week, our Age Smarter™ programme builds the strength, energy and independence to keep you doing what you love.
We’re not about chasing youth – we’re about embracing life, exactly as you are. Because getting older shouldn’t mean giving things up. It should mean being more you than ever.
Why we started
Inspired by our mothers’ resilience, Goodnick provides the expert guidance and support they deserve, by empowering every woman over 60 to face ageing with strength, embrace getting older with confidence, and live life on her terms.
We’ve heard it too many times: society makes older women feel invisible. We’re here to change that. Goodnick exists so you can move through life with strength, style and spark. Without the clichés.
Meet the Team
We’re a tight-knit bunch of experts, optimists and big believers in what’s possible. Get to know us:
Robert McAvoy
Founder & Programme Director
One of the UK’s leading strength & conditioning coaches, Robert has worked with Bafta-award winning actors, Grammy award winning singers, and Olympic level athletes and knows how to create world-class workout programmes which get real results.
As a personal trainer for over 10 years, Rob’s dedicated his life to changing others and has seen first-hand the impacts that a little exercise each day can do on a person’s longevity, confidence, and wellbeing.
As Founder & Programme Director for Goodnick, Rob has poured all of his expertise into creating this world class programme to help all older adults stay strong, fit and mobile for life.
Dr Dan Reardon
Chief Medical Advisor
Dr Dan Reardon is a medical doctor and metabolic health expert with over 20 years of experience helping people stay strong, healthy, and independent at every stage of life.
Holding degrees in Medicine, Anatomy, and Mental Health, he ensures every Goodnick programme is medically safe, scientifically sound, and genuinely effective. Dan has a rare gift for turning complex science into simple, practical advice that helps women feel confident and in control of their health.
Alongside his work with Goodnick, he continues to practise as an A&E Doctor, runs a metabolic health clinic, and has served as Science Editor at Muscle & Fitness magazine — bringing real medical insight and everyday experience to everything he does.
Emma Goodman-Horne
Head Trainer
At 52, Emma is living proof that strength and confidence can keep growing with age. With over seven years of coaching experience, she’s helped thousands of women feel fitter, stronger, and more capable through her simple, enjoyable, and down-to-earth approach.
Her sessions are low-impact, safe, and designed to build strength and balance without pressure or pain. Emma believes exercise should feel achievable and rewarding — never intimidating or complicated. She focuses on helping women move well, feel good, and stay strong for life, proving that fitness can be both gentle and powerful at any age.
What’s next?
Goodnick is growing, fast. We aim to be essential to the lives of hundreds of thousands of women around the world who want to stay strong, active and independent as they get older.
Ready to embrace ageing with the strength and confidence you deserve?
Join Goodnick’s community to stay strong, feel supported, and live life on your terms.